Bayede Newspaper is positioned as a quality weekly isiNguni newspaper targeting a niche market, interested in a critical approach to policy formulation and implementation, politics, cultural heritage, current affairs, rural and economic development. In addition to its quality coverage, Bayede Newspaper also contains an influential opinion section with several, revered columnists. The publication carries special reports on rural development, public policy, budgets and cultural heritage as well as once-off supplements on a range of topics.